Our books are published by Vespucci Maritime Publishing
Global Liner Shipping is undergoing the largest transformation since the invention of the container itself. The core business models and business cultures which made the shipping lines successful are now failing.
The coming decade will see the emergence of new business models suited for a new environment. This transformation is a source of significant opportunity for industry stakeholders, but equally a source of grave risk should existing companies fail to adapt accordingly.
This book provides a foundation for industry stakeholders to understand the fundamental trends impacting the industry, allowing them to identify the right questions to ask and the right path for their company to not only survive but thrive towards 2025.
”Culture shock in Maersk Line” is the first detailed description of the significant cultural changes, which have taken place in one of Denmark’s most iconic companies. Using access to more than 110 Maersk Line employees, ranging from students and secretaries to partners, it is a description which takes the reader inside headquarters on Esplanaden in Copenhagen.
This is the insider story of how the Maersk people themselves have experienced the changes over the past 15 years. It has been a turbulent period, where old virtues have been replaced, and the old anarchistic entrepreneurs have been replaced by a modern and professional focus on hard results.
As most Maersk employees who participated in the book acknowledge: ”Maersk Line today, and Maersk Line 10 years ago, have only two things in common: They ship containers, and they are headquartered on Esplanaden in Copenhagen. Everything else has changed,”